The New York Times Market and Financial Performance

The New York Times market and financial performance depends on how the publishing company conducts its marketing, value creation and customer service. The proprietor of the publishing company has a choice to ensure that marketing becomes a core philosophy in achieving organizational goals.Advertising We will write a custom essay sample on The New York Times Market and Financial Performance specifically for you for only $16.05 $11/page Learn More In this regard, the company’s new perspective on marketing should refocus in understanding the fundamental concepts of effective management. Already, the New York Times is perceived as a household name among other mainstream media companies (The Future of the New York Times, 2005, para. 2). In this regard, an effective marketing strategy should aim to achieve an appealing effect among its target markets. Using a competent marketing staff to complement the research and development outfit in creating the com pany’s marketing mix is necessary (McDonald Wilson, 2011). Understanding marketing fundamentals like the target market is critical when avoiding wastage. In this regard, establishing a target market and learning the consumer behavior provides an input when strategizing on customer service and product development. Moreover, understanding the target market in relation to developing a marketing mix is essential for a publishing company that is reviving its financial capabilities. The marketing mix provides information required for the publishing company when respond to uncontrollable factors such as the economy, technology, diverse cultures and politics (Gilligan Hird, 2012). Many activities in marketing requires much research and input before a real decision making process is initiated. For example, an environmental and consumer analysis precedes product and price planning. In addition, products cannot be promoted before planning on physical distribution channels.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The New York Times requires a new approach towards identifying opportunities and identifying market potential. In this regard, the use of PEST analysis plays a crucial role in understanding and predicting the company’s performance when subjected to prevailing, political, economic, social and technological issues. In this context, the New York Times involvement with political issues requires a redress. Perhaps, reporting on issues that do not cause a political outrage can uplift the company’s sales, as well as profits. Constant reviewing of the company’s budget against the prevailing economic situation is paramount as it helps in preventing a possible financial bankruptcy. Assessing social issues and technological changes is vital in a company striving to improve on its financial stability. In general, marketing management should focu s on reducing wastage, creating value and making profits. As indicated earlier, creating a culture of customer service in the communication industry is necessary. For a company to become competitive in the market with many players, distinction through customer service is considered an advantage. From this perspective, the New York Times customer service requires rebranding (Kietzmann, Hermkens, McCarthy Silvestre, 2011). A competitive customer service requires an inquest on how clients perceive value. In this regard, delivering of products and services that appeal to customers is crucial. For example, rebranding the brand image of the New York Times newspapers and magazines cover page can achieve the customer perceived value. Another strategy of creating value is through product pricing. A comparative study on what customers consider a fair price should be initiated.Advertising We will write a custom essay sample on The New York Times Market and Financial Performance specifica lly for you for only $16.05 $11/page Learn More Moreover, using psychological pricing tactics has always been considered effective. It is important to note that customer service is best achieved through total quality management. In this context, total quality management will involve production and delivery of quality material content. Moreover, the delivery of value-added products and services requires the value chain analysis. Precisely, this is to determine cost-benefit analysis as it relates to the existing core competencies in order to accrue profits. As indicated earlier, The New York Times is considered part of the mainstream media companies. Therefore, competing with rising digital media is difficult and challenging. However, with the right structures in place, the New York Times can still make an impact and compete with digital media. The need to conduct a benchmark in what entails new practices can be considered a proactive reaction towards digital media competition. The company’s management understands the loss accrued due to stiff competition from digital media. In this regard, establishing an online-based news application can refocus the company’s media practices. However, this initiative would lead to loss of jobs in the company. Consequently, this means that the company loses its stature as a reputable media company with competent journalists. It is important to note that digital media does not concentrate on quality, as emphasized by the New York Times. However, the company can control the competition by merging with one of the digital media companies (Kietzmann, Hermkens, McCarthy Silvestre, 2011). The New York Times is renowned for its market tactics of acquiring aspiring companies. The initiative would ensure that the company benefits from digital media without losing on revenues collected from advertisements.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, the New York Times remains one of the most respected media companies in the world. In fact, the shift from mainstream media practices to digital platforms as evidenced from online newspapers indicates that the company continues to survive the test of time. In this regard, it is evident that strong leadership that understands evolution of industrial trends, markets, technology and customer service is imperative. References Gilligan, C., Hird, M. (2012). International marketing (RLE international business): strategy and management. New York, NY: Routledge. Kietzmann, J. H., Hermkens, K., McCarthy, I. P Silvestre, B. S. (2011). Social media? get serious! understanding the functional building blocks of social media. Business horizons, 54(3), 241-251. McDonald, M Wilson, H. (2011). Marketing plans: How to prepare them, how to use them. Hoboken, NJ: John Wiley Sons. The Future of the New York Times. (2005). Web. This essay on The New York Times Market and Financial Performance was written and submitted by user Galilea L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

AliciaMy Story essays

AliciaMy Story essays 1. Give a short summary of your book. (characters , conflict, complications, climaxes, resolutions) The story was mainly about Alicia Jurmans life during and after the Holocaust. In her life she had witnessed more trauma that we cant even imagine, such as her mother getting killed right in front of her. Thats not all, her whole family was killed during the holocaust. Her family cruelly wrenched from her, Alicia rescued other Jews from the Gestapo, led them to safe hide outs. She was only 13 when she began saving the lives of people she did not know. After the war Alicia continued to risk her life, leading Polish Jews on an under ground route to freedom in Palestine. I enjoyed this story a lot, but did not enjoy reading about the part where she tells about her mother getting killed, which kind of made me cry a little. After all that she had settled down and is mother of three grown children, living in California with her husband, and a writer and lecturer. Alicia Jurman had been 35 around the time she wrote this book. Before she had wrote this book she had gone around gr ade schools, high schools, colleges, synagogues, and churches letting people know what had actually had happened during the war. 2. List the characters in your book and label them antagonist (The principal character in opposition to the protagonist or hero of a narrative or drama.), protagonist (The main character in a drama or other literary work), confidante (A character in a drama or fiction, such as a trusted friend or servant, who serves as a device for revealing the inner thoughts or intentions of a main character), developing character, foil, and static (Stationary character). ALICIA JURMAN-She is the protagonist. She wrote this book and it is mainly about her life during and after the Holocaust. The Germans-The Germans can be considered the antagonist because they are the ones who had killed her family and her. They also tr...

International business finance Essay Example | Topics and Well Written Essays - 2500 words

International business finance - Essay Example It is obvious that each time a business is considering going abroad in its operations, there are likely risks that it is to face. These may be in regards to dealing with the local culture of the new market, the language, business practices and the regulations by the foreign governments (Tolentino 2000). A business has to therefore critically consider these factors before deciding on whether or not to venture on its operations abroad. Legal requirements; this has to be considered to help ensure that the business will oblige to the rules and regulations that support business in the new country (Eitemann, Stonehill & Moffett 1998). Lack of adherence to such rules and regulations normally cause conflicts and business problems in the process of trying to acquire new licenses or permits to commence operations. In most of the developing countries, the procedures or the rules are normally unnecessarily long due to the bureaucracies governing business procedures in those countries (Tolentino 2000). Therefore IBF must expect uphill tasks in obtaining such licenses in both majorities of the Asian and African states. The procedure of venturing into East Europe would not be quite hard since their regulatory procedures are quite easier. IBF should therefore get a way of accessing the legal procedures of the countries they want to exploit in each of the regions identified to avoid the possibility of paying huge fines and penalties for breach of laws. Thorough research on both business and accounting requirements and this will take place by hiring foreign accountant and legal attorney from those countries (Madura 1999). IBF should also consider the language in such a country since language barrier has in the past proved to be the greatest hindrance to business operations. The ease of understanding the official language should therefore be well known in advance. This owes to the fact that language is very important hence the business must consider the possibility and the cost o f hiring a translator in case they have to invest in a country where a language they don’t speak is spoken (Eitemann, Stonehill & Moffett 1998). The other factor is the cross cultural issues; these issues are to a large extent likely to affect business operations depending on the products. This will also dictate the manner in which business operations will be effected since it is not always automatic that business operations take the same direction in different operation environments. Cultural differences may influence the way business associates interact and hence influence the attitude (Tolentino 2000). The business intending to expand its operations abroad should also consider the risks both business and financial that they are likely to face in the foreign markets. This is done through thorough market analysis to weigh the risk exposures and the returns. This will inform on the decision of the prospects to undertake such ventures or drop them. Is risks become more than th e expected returns then the business is not profitable and is as good as not undertaken. Political factors are also necessary since businesses are only able to thrive in peaceful environments. Countries facing political instabilities are not good for business hence should be avoided by IBF due to the high political risks that they are likely to face. Therefore before a business ventures its operations in another country, they

Tactics during Donation Essay Example | Topics and Well Written Essays - 250 words

Tactics during Donation - Essay Example In other words, the tactic can be said to mean that as long as an individual has donated, the donated amount is helpful regardless of the amount. This tactic is used as an encouragement the donors that the donation process will achieve the targeted goals that may include eradicating poverty in the society. The steps refer to the charity organizations’ strategies to ensure that the donations received have been utilized towards attaining achievable objectives for the donor’s money, which facilitate increased donations. The tactic phrased in terms of a question means that individuals have the will for donations, and they will donate several bucks in during the donation. This implies reciprocity and provides an encouraging message for more donors towards donating towards a donation exercise. In other words, it means that I donate first for other to follow suit or motivate and convince others to

How Do Floods Occur Essay Example for Free

How Do Floods Occur Essay When floods develop, the places in which they do so are called water sheds. These water sheds can be either man made or they can be natural. A watershed is defined as an area that is between a land mass and a water source. A watershed can be a lake or a river. If this particular watershed is working appropriately, then the water should be drained into the ground naturally. However, if there is too much snowfall or rainfall, then the watershed cannot hold so much water and this results in overflowing of the water. However, when we are talking about the water sheds it is just not a small quantity of water but we are talking about huge volumes. So, a lot of water can actually drown an entire city. A combination of rains and excessive water can form the perfect recipe for a flood. When it rains the water levels constantly rise up and the rivers or lakes that act as water sheds cannot hold anymore water and so they also start overflowing and this results in a major flood. Even humans are some of the contributing factors to a flood actually. With so much development in the form of roads, infrastructure and buildings, there is very left ground left. So, there is no mud left for absorbing the water that comes in the form of rainfalls. If there are drains available, then the waters naturally flow into the drains and then led to the sea. However, when the drains are full due to continuous rainfall, then the cities get flooded.

Kasimir Malevich :: Russian Painter Designer Artists Essays

Kasimir Malevich Kasimir Malevich, a Russian painter and designer, was born near Kiev on February 26, 1878 (Guggeheimcollection.org) and was â€Å"one of six children from Russified Poles† (Articons.co.uk). While living in Ukraine, he became absorbed into art during his teens, â€Å"largely teaching himself† the basics (Articons.co.uk). After saving his money â€Å"from his job as a railroad clerk† (Articons.co.uk), Malevich enrolled in the Moscow Institute of Painting, Sculpture, and Architecture in 1903 and began to study art more seriously. Later he trained at Kiev School of Art and Moscow Academy of Fine Arts and â€Å"produced portraits, landscapes, and genre scenes† in his early stages of his career (Artstudio.com). By 1907 Malevich â€Å"took part in the Moscow Artists' Society's twice yearly exhibition along with such artists as David Burliuk, Aleksander Shevchenko and Natalia Goncharova† (Articons.co.uk). â€Å"He began working in an unexceptional Post-Impressionist manner, but by 1912 he was painting peasant subjects in a massive `tubular' style similar to that of Leger as well as pictures combining the fragmentation of form of Cubism with the multiplication of the image of Futurism† (ibiblio.org). In these initial years of study, art was not the only interest in Malevich’s repertoire. â€Å"In 1913, with composer Mikhail Matiushin and writer Alexei Kruchenykh, Malevich drafted a manifesto for the First Futurist Congress† (Guggenheimcollection.org) and began taking a â€Å"more philosophical and theoretical approach to art† (Articons.com). Also in that year, the artist â€Å"designed the sets and costumes for the opera Victory over the Sun† for these friends which was showed at the Salon des Independants in Paris in 1914. Kruchenykh and others introduced Malevich to the â€Å" the notion of ‘zaum’† in 1913, which was a â€Å"state where experience occurs beyond the naturally perceived world† (Articons.com). â€Å"This concept and his work for the Cubo-Futurist opera Victory Over The Sun (1913) propelled Malevich into the style of Suprematism† (Articons.com). It was at this time he began â€Å"creating geometric patterns in style he called Suprematism† (ibiblio.org). Although Malevich claimed to have created a picture â€Å"consisting of nothing more than a black square on a white field,† (ibiblio.

Its All About the Law Paper Essay

Many states fail when it comes to providing policies that support the rights of English Language Learners. According to Quality Counts 2009, only New York, Florida and Arizona mandate that teachers receive training on how to work with English Language Learners. Research shows that approximately eleven states offer incent for incentives for teachers to get bilingual credentials. Certain states offer policies that try to stop the process for teachers and support staff to assist students in keeping an attachment to their native languages. In 2009, Quality Counts asserted that, seven states—Arizona, Arkansas, California, Connecticut, Massachusetts, New Hampshire, and Wisconsin, placed bans or restrictions on the use of native-language instruction with English Language Learners. Citizens in these states however are voting to bring about a change. As it was quoted by Judge William Douglass, â€Å"Under these state-imposed standards there is no equality of treatment merely by provid ing students with the same facilities, textbooks, teachers, and curriculum; for students who do not understand English are effectively foreclosed from any meaningful education. We know that those who do not understand English are certain to find their classroom experiences wholly incomprehensible and in no way meaningful.†(Wright 2010). The Massachusetts English Language Education in Public Schools Initiative, which some call Quest, was approved in Massachusetts. The Objective of Question 2 was to have ESL students be immersed into learning English by requiring all their subjects in English. In addition to the fast track curriculum, students would be placed in English language classrooms. Students that could not successfully complete assignments in English and whom could not speak English would go through a year long sheltered English immersion program. If and when the student is able to complete schoolwork in English, the student would then transition into an English language mainstream classroom. (http://www.ballotpedia.org). Ron Unz is the individual responsible for Proposition 203 in Arizona. Also referred to as the Unz initiative, proposition 203, is a proposal that 63% of Arizona citizens voted for on November 7, 2000. Proposition 203 minimizes the amount of instruction available to English language students. Because of a shortage in bilingual teachers the freedom that Arizona schools once had in educating English Language Learners has been reduced. The resolve to this issue is again a rapid English immersion program. According to the legislative program, parents or guardians of English Language Learners can request for their children to sit out of the English Immersion Program under these specific circumstances. The circumstances were as followed: If it could be proven that the child already knows English, if the child is older than grade school age or if the child is identified as having special needs. (Wright 2005) In Colorado, Amendment 31 was the initiative placed in front of citizens to vote on. Colorado’s proposal was on the November 2002 ballot as a constitutional amendment. To the dismay of ESL Learners, the initiative was not accepted. The law, if accepted, would make it mandatory for all public school students to have to learn their schoolwork in English, unless otherwise exempted. According to the website ballotpedia.org, it would be required for school districts to identify (with evidence) English learners, and to test their English proficiency once a year. Consequently, stakeholders established programs to educate ESL students English skills. This was necessary to participate in a school’s regular educational program. Over 70,000 public school students, or approximately nine percent of Colorado’s public school enrollment, qualified as an English learner. (ballotpedia.org) The types of programming English Language Learners received are as followed. English Language Learners received assistance through one of the following options: 1. English as a Second Language: Students are taught mainly or entirely in English with some native tongue assistance. 2. Bilingual education programs- English Language Learners are taught in their native language how to learn English 3. Dual language programs or dual immersion programs: Subjects are taught in two languages in order to develop proficiency in both languages. Requirements for this program is that these programs must be fluent in English or be English learners. In closing, in analyzing the three different state proposed legislatures of Colorado, Arizona and Massachusetts, they are all similar in objective. The difference is that Colorado initiative was not accepted. The similarity of three initiatives is that they were all fighting for English Immersion classes for English Language Learners. The English for the Children campaign was spear headed or supported in California, Arizona and Massachusetts by Ron Unz. In some states the percentages of English Language Learners is great in volume. Thus ESL they would ultimately benefit from the initiatives the most. References Colorado English Amendment 31(2002). Retrieved October 17, 2012. http://www.ballotpedia.org/wiki/index.php/Colorado_English,_Amendment_31_%28200 Massachusetts English in Public Schools Initiative, Question 2 (2002 .Retrieved October 16, 2012 .www.ballotpedia.org/†¦/Massachusetts_English_in_Public_Schools_I†¦ Wright, W.E. (2005). The political spectacle of Arizona’s Proposition 203. Educational Policy, 19,662-700.